Arizona Based Website Design & SEO

SEO in Las Vegas

Search Engines & Your Web Site

Currently, I am offering private classes and consulting for individuals or businesses who would like to keep their SEO in house. Please contact us for more information.
I also offer SEO campaign management with or without web design.

I never really thought about it, either. Until I built my first website, I figured out html, file Your business online "open"protocol, image editing, and finally my first little web site was online. But where was the business? Why wasn’t’ I getting any “clicks”? More important: if I am not getting any traffic, I am certainly not getting any sales. Thus began my journey into search engine marketing and optimization, the lifeblood of your online business.
Some things to know:

  • There are a lot of promises made to business owners who are looking for decent search engine rankings. If you want organic (natural, not paid placement) search engine placement, however, here is what nobody can promise you: No company can promise the number one (or three) spot. Each search engine establishes number one by a complicated algorithm (mathematical formula) that is unique to each search engine, and each algorithm is tweaked on an ongoing basis to keep current with web trends. Those spots cannot be guaranteed by anyone.
  • A good SEO specialist will build or optimize your site according to “white hat” (ethical) SEO standards, do research, and can advise you if your site is in a competitive enough arena that you might want to look into a pay per click (paid search engine placement) campaign. “Black hat” SEO can get your site KICKED OUT of search engines. Black hat SEO is anything an unethical webmaster will use to trick the search engines into thinking your site in more relevant than it is in order to increase rankings. Once your site is kicked out it can be tough to be included again. Make sure your webmaster adheres to “white hat” ethical seo guidelines.
  • If you have a business that will be competing with many other sites, many businesses start out with a pay per click campaign until their site has achieved satisfactory rankings and traffic. It can take search engines months to find your site, and traffic building can be an ongoing project. You can choose to simply build your site correctly or use a professional on a monthly basis to keep track of your pay per click campaigns & build your links in. Depending on your competition I can help you decide what is most needed in your individual case.
  • Before you begin building your site a keyword analysis by a professional is integral to your sites’ success in the search engines. It can help you decide what information to focus on and include in your site, and what to focus on copy-wise.

An in-depth definition of SEO and search engine marketing on Wikipedia

“Search engine optimization (SEO), a subset of search engine marketing, is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. SEO can also target specialized searches such as image search, local search, and industry-specific vertical search engines.

SEO is marketing by understanding how search algorithms work and what human visitors might search for, to help match those visitors with sites offering what they are interested in finding. Some SEO efforts may involve optimizing a site’s coding, presentation, and structure, without making very noticeable changes to human visitors, such as incorporating a clear hierarchical structure to a site, and avoiding or fixing problems that might keep search engine indexing programs from fully spidering a site. Other, more noticeable efforts, involve including unique content on pages that can be easily indexed and extracted from those pages by search engines while also appealing to human visitors”{Click to read more}


Make your web site more useable

Have you ever been on a website that looks pretty good, but just doesn’t feel right? It is hard to get around on, the pages take a long time to load, you are not sure where the information you need is…you won’t spend much time on this site, will you? Here are the biggest complaints about web sites (and guess what, some professional designers make these mistakes).

  • Where am I going, where have I been? Easy to use navigation that tells your potential client what page they are on, which pages they have visited, and where to click to get more information. Navigation is a huge source of annoyance on the web
  • S-L-O-W page load time. Due to fancy large graphics, too much flash (some of your users do not even have flash installed), and improper optimization a page can take, well, seconds to load. It sounds funny, but you really only have a few seconds before your traffic just might get fed up and click off your page. CSS layout and a site that is consistent looking can help with load time and help users get less irritated as well.
  • Bad Copy writing. The internet user reads a lot different than someone who has picked up a brochure or a flyer, or any other type of readable advertising. Make sure your designer can help you with internet friendly copy.
  • Safari, explorer, firefox. Sound familiar? Those are browsers and you may want to make sure your site design will validate (“look good”) in each of them.

See the following links for more usability information, or contact us to help make your site more user-friendly.