Arizona Based Website Design & SEO


Optimal Web Design was started in 2003 by Lana Stewart on entryLas Vegas website designer to the UNLV internet design and technology program. She recognized a growing need in the internet community for webmasters with multi-faceted skills.

“While I saw many sites out there, very few of them had it all- one had great graphics, but was totally search engine incompatible, one site had good search engine rankings, but still wasn’t converting customers because of usability issues. At Optimal Web Design we pull look, feel, and search engine relevance together. Many of our customers have existing sites that need tweaking or marketing campaigns. Sometimes, we are simply able to consult and guide business owner/webmasters through what changes to implement to make their site better.”

“I love doing all types of sites but I especially love working with small businesses, non profit agencies that help children & animals, churches, and politicians and groups with political agendas that interest me.”

“A web site should not be a worry, a mystery, or an ineffective cost. Let me implement a strategic marketing plan for you , or simply design your site right the first time.”-Lana Stewart

Want to know more about our founder? See Lana Stewart’s UNLV credential here


How qualified was your last webmaster? I’m only experienced, but my education makes me stand out as well.
OWD’s experience and education stands out in the following areas:
Search Engine Optimization- Helping your site to stand out in the search engines with paid or natural placement. I will get you traffic.
Complete Website Design- If you currently do not have a web presence, we can help.
Website Re-Design- Update your site’s look, make it more useable for your visitors.
Graphic Design- Let us design your logo for your site, and your print needs as well.
Photo Needs- We can help with you find stock photos for your site, or help you with professional digital shots of your business as well. We can also edit existing photos of your business.

Read more about our training & education below.

Hello, to me education and experience are important on the web. The way I run optimal website design reflects that. I have completed the UNLV Internet Design program as of January 2006. This program is of the caliber and quality that you would expect from a degree-granting
university. If you unlv logowould like to view the descriptions of each class, please click on the *UNLV logo on this page.
To successfully pass each class there are strict rules about attendance, quality of work
and each class has a final project that tests the skills of each student. You will see
many web designers with a certificate they have received from an online program.
While many of these programs are fine, I feel that the support and networking of a
University based program is not only better for me as a professional, they are better for you
as a client as well. Why? Because I have many resources available to me through my teachers and fellow
students. As of now I have successfully passed the following classes:

Designing and Developing Sites with HTML Beginning
Web Profession Essentials
Macromedia Dreamweaver – Beginning / Advanced
Adobe Photoshop – Photo editing and Graphics creation.
Search Engine Marketing Beginning / Advanced – Helping your site rank higher through paid submission,
or natural placement.
Creating Effective Web sites – Professional site flow and design, helping your site appear useful to your consumer.
Macromedia Fireworks MX 2004 – Photo editing and Graphics creation.

Please see my UNLV Internet Design & Technology credential here.


My Mission and Goal at Optimal Website Design is to bring a level of professionalism to small businesses in their online presentation, and to offer large businesses and existing web sites cutting edge design, optimization, usability, and search engine targeted marketing. I design your site right the first time to save you money, time, and to help keep your online end user satisfied with their experience on your site.
I am also looking to increase the online presence of political candidates, not for profit groups, and human and animal interest groups.

With web design software becoming easier to use, as well as “build your own sites” and other solutions there are many ways to get on the world wide web today. However, if you are serious about your business and want things to be done right the first time hiring an professional web designer in the only solution if you want a hassle free experience.

Beyond the look and feel of a professionally designed site there are two major things to consider when building a site: being found in the search engines, and the usability of the site.


Not hiring a web designer who takes search engine visibility into consideration can cost you a lot of money. Even some professional designers do not look at search engine optimization when building sites for their clients. Optimal Web Site Design takes search engine visibility very seriously, I have never had a client who does not want to be found on the internet. Your search engine strategy can and will seriously affect your success. I can help you if your site has already been designed and is doing poorly. Many sites with competitive keywords will do well with pay per click campaigns and a professional to manage them, or possibly your site will turn around with a simple search engine visibility tune up.

For more information, see our education on search engines here.

Usability can be a stickier issue. I have worked with clients who have sites that are performing well in the search engines but the site is not converting surfers into customers, if this is your issue you may have a usability problem. Confusing navigation, unappealing presentation, jumbled text and busy graphics all can turn your customers “off”. If you are receiving visitors to your site but no business I can help. If you have not yet built a site do it right the first time by contacting us.

See our education on web usability here.